Professor in Public Health Economics
Professor Ric Fordham is Professor in Public Health Economics at Norwich Medical School, University of East Anglia. He is also Director of Health Economics Consulting at UEA. Ric trained at York, Leeds, LSE, Western Australia and Cambridge universities and has worked extensively in Health Economics for over 25 years internationally as well as in the UK. His main interests are: Economics of public health; technology appraisal; innovation diffusion and ‘return on investment'; multi-criteria decision analysis (MCDA) and Programme Budgeting and Marginal Analysis (PBMA). He retains a strong research interest in the economics of bone and joint disease. Recent research has taken him into new areas such as Assistive Technologies and the Quality of Life of Nursing Home patients.
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